CHANEL CSR INITIATIVE

For this project I was tasked to create a visual system for a CSR visual system for Chanel. Showcasing the company's initiatives, brand system across digital and print collateral.

My design goals for this project was to capitalize on Chanel feminine and classical branding. By using hand written graphic elements I brought this idea to life, using the Chanels colors along with natural colors that represent the softer side of the brand. I wanted to appeal to a more feminine crowd as Chanel is a primarily female company, as it was started by a woman.