I was assigned to develop an app for a service and also handle its branding. The service, named Savour, is a wine and charcuterie delivery service specializing in curated wine and charcuterie bundles, catering to special events or smaller parties.
My design objective for this project was to establish a modern and playful brand that utilizes rich, jeweled tones inspired by the colors of wine. The goal was to create an approachable and inviting feel, especially since the app empowers users to stay within a specified budget when selecting wines. This approachability extends to the overall user experience, ensuring accessibility and enjoyment for all customers.