AVE SKINCARE PACKAGING

For this project I was tasked to create a skin care line based on a store/company of my choosing. I chose to design a skin care line by Saks Fifth Avenue called, AVE. This skin care line was created as a Saks Fifth Avenue brand with a twist, as we were expected to create a compelling packaging system as well as other supporting items.

My design Goals for this packaging project were to remain minimal in design but introduce a pop of color. Using the same elegant and serif typefaces that the brand uses, the AVE pattern was created out of the Bauer bodoni typeface. The pop of color is introduced in small parts of each packaging comp including the inside of the box, the handles of the hand bags. Maintaining an exciting packaging system was key to maintaining the attention of the primary audience, using this street inspired background that was created using the brands very own typography and giving a short and sweet spin on name, AVE.